How much does outsourced lead generation cost in Canada?
Outsourced lead generation pricing varies more than almost any other B2B service, because providers sell very different things under the same name. This guide explains the common pricing models, what drives the price, the costs that sit outside the fee, and what Leads By Me charges.
Short answer: Leads By Me offers CAD $249/month self-serve, managed LinkedIn at CAD $1,200/month, managed cold email at CAD $2,000/month, and managed email plus LinkedIn at CAD $3,000/month. Qualified firms can start managed LinkedIn with their first 30 live campaign days at no service fee. Prices are plus applicable taxes. Client-paid tools, data, and infrastructure are additional.
The four common pricing models
1. Monthly retainer
You pay a fixed monthly fee for a defined scope: targeting, lists, copy, sending and reporting. It is predictable and keeps the provider focused on list quality and message fit rather than squeezing out meetings. Check what the scope includes and how long the minimum term is.
2. Pay per meeting
You pay for each booked appointment. It looks low risk, but read the definition of a meeting closely. If it counts any booked call, you can pay for poor-fit or no-show meetings. It can also push a provider toward volume over fit.
3. Retainer plus performance fee
A smaller base fee plus a payment per qualified meeting or opportunity. This balances the two models, but only works if you both agree up front on what qualified means.
4. Guided or do-it-yourself programs
You run the outreach, and the provider supplies the playbook, templates, tools, reporting and coaching. It is the cheapest option in cash and the most expensive in your own time.
What drives the price
- Who does the work. Strategy only, shared execution, or fully managed. This is the biggest single factor.
- Channels. LinkedIn, cold email, or both working together.
- List building. Whether sourcing, enrichment and fit scoring are included, or you supply the list.
- Copywriting and testing. Whether messaging is written and reviewed by a person, and how often it is tested and changed.
- Reply handling. Whether someone qualifies replies and hands you warm conversations, or you get an inbox full of raw replies.
- Deliverability. Domains, inboxes, warm-up and ongoing monitoring so your email reaches the inbox.
- Reporting. A monthly PDF, or weekly numbers you can act on.
Costs that sit outside the fee
Ask every provider which of these are included, because they add up:
- Sending tools, such as a LinkedIn automation tool and a cold email sequencer
- Sending domains and inboxes for cold email
- Contact data and list credits
- Your own team's time on sales calls and follow-up
Leads By You excludes outreach tools, lead data, scoring, messaging work, and human campaign support or management. New Business Conversations requires the client to pay for the outreach tools and lead data separately. Managed Cold Email requires the client to pay for sending tools, domains, mailboxes, and other infrastructure. Beyond Your Network requires the client to own and pay for domains, mailboxes, sending platforms, tools, and other outreach infrastructure.
What Leads By Me costs
| Plan | Price | Who runs it | Highlights |
|---|---|---|---|
| Leads By You | CAD $249/month | You | Self-serve portal, weekly reports, AI strategist Q&A, and 10% off PipelineIQ; no human campaign support or management |
| New Business Conversations | First 30 live days: no service fee for qualified firms (tools and data paid separately). Then CAD $1,200/month, or CAD $2,700 upfront for the first three paid months, then CAD $1,200/month | Leads By Me manages LinkedIn | Targeting, prioritization, messaging, campaign operation from your own profile, reply review, and qualified handoff; outreach tools and lead data are client-paid |
| Managed Cold Email | CAD $2,000/month, or CAD $5,000 upfront for the first three paid months, then CAD $2,000/month | Leads By Me manages email | List building and scoring, sequences, managed sending infrastructure, and reply handling with interested prospects forwarded to you; infrastructure is client-paid |
| Beyond Your Network | CAD $3,000/month, or CAD $7,500 upfront for the first three months, then CAD $3,000/month | Leads By Me manages email and LinkedIn | Targeting, prioritization, messaging, operation across both channels, reply review, and qualified handoff; infrastructure is client-paid |
Prices are in CAD. The 30-day service-fee waiver applies to managed LinkedIn only, following a fit call, with no automatic enrolment in a paid plan. Prices are plus applicable taxes. Client-paid tools, data, and infrastructure are additional. Full details are on the pricing page.
Questions to ask any provider before you sign
- How long is the minimum term, and what is the notice period?
- Who owns the sending accounts, domains, lists and data if we stop?
- What exactly counts as a lead, a meeting or a qualified opportunity?
- Who reads and qualifies replies, and how fast?
- How do you protect deliverability and our LinkedIn accounts?
- What will we see each week, and what decisions will you make from it?
How to tell if it is worth it
Work backwards from a qualified conversation. For example, if your average deal is worth CAD $20,000 and you close one in five qualified conversations, each of those conversations is worth about CAD $4,000 in expected revenue. At that rate, a program that produces even a few qualified conversations a month can cover its cost. If your deal size is small, favour the lower-cost plans and keep more of the work in house.
Frequently asked questions
How much does outsourced lead generation cost in Canada?
Leads By Me offers CAD $249/month self-serve, managed LinkedIn at CAD $1,200/month, managed cold email at CAD $2,000/month, and managed email plus LinkedIn at CAD $3,000/month. Qualified firms can start managed LinkedIn with their first 30 live campaign days at no service fee. Prices are plus applicable taxes. Client-paid tools, data, and infrastructure are additional.
Is pay per meeting better than a monthly retainer?
Not automatically. Pay per meeting feels lower risk, but it can reward volume over fit and you may pay for poor-fit or no-show meetings. A retainer is more predictable and keeps the focus on list quality and message fit. Whichever you choose, agree in writing on what counts as qualified.
Does Leads By Me require a long-term contract?
No. Every plan has a monthly option. Leads By You is CAD $249/month. Managed LinkedIn is CAD $1,200/month after an optional 30-day period with no service fee for qualified firms, with tools and data paid separately, and you choose whether to continue at day 30. Managed cold email is CAD $2,000/month with no minimum term, and managed email plus LinkedIn is CAD $3,000/month. Each managed service also has an optional launch payment covering the first three paid months. Prices are plus applicable taxes. Confirm current service and cancellation terms before purchase.
What is not included in the monthly price?
Leads By You excludes outreach tools, lead data, scoring, messaging work, and human campaign support or management. New Business Conversations requires the client to pay for the outreach tools and lead data separately. Managed Cold Email requires the client to pay for sending tools, domains, mailboxes, and other infrastructure. Beyond Your Network requires the client to own and pay for domains, mailboxes, sending platforms, tools, and other outreach infrastructure.
Which Leads By Me plan should I start with?
Choose Leads By You if you will operate outreach yourself. Choose New Business Conversations for managed LinkedIn outreach. Choose Beyond Your Network for managed email and LinkedIn outreach, with the listed client-paid infrastructure.
Not sure which option fits?
Get a free Outbound Review. Based on your answers, it suggests a clearer target, two outreach angles, channel benchmarks, three priorities, and a service recommendation.