How much does outsourced lead generation cost in Canada?

Outsourced lead generation pricing varies more than almost any other B2B service, because providers sell very different things under the same name. This guide explains the common pricing models, what drives the price, the costs that sit outside the fee, and what Leads By Me charges.

The four common pricing models

1. Monthly retainer

You pay a fixed monthly fee for a defined scope: targeting, lists, copy, sending and reporting. It is predictable and keeps the provider focused on list quality and message fit rather than squeezing out meetings. Check what the scope includes and how long the minimum term is.

2. Pay per meeting

You pay for each booked appointment. It looks low risk, but read the definition of a meeting closely. If it counts any booked call, you can pay for poor-fit or no-show meetings. It can also push a provider toward volume over fit.

3. Retainer plus performance fee

A smaller base fee plus a payment per qualified meeting or opportunity. This balances the two models, but only works if you both agree up front on what qualified means.

4. Guided or do-it-yourself programs

You run the outreach, and the provider supplies the playbook, templates, tools, reporting and coaching. It is the cheapest option in cash and the most expensive in your own time.

What drives the price

• Who does the work. Strategy only, shared execution, or fully managed. This is the biggest single factor.
• Channels. LinkedIn, cold email, or both working together.
• List building. Whether sourcing, enrichment and fit scoring are included, or you supply the list.
• Copywriting and testing. Whether messaging is written and reviewed by a person, and how often it is tested and changed.
• Reply handling. Whether someone qualifies replies and hands you warm conversations, or you get an inbox full of raw replies.
• Deliverability. Domains, inboxes, warm-up and ongoing monitoring so your email reaches the inbox.
• Reporting. A monthly PDF, or weekly numbers you can act on.

Costs that sit outside the fee

Ask every provider which of these are included, because they add up:

• Sending tools, such as a LinkedIn automation tool and a cold email sequencer
• Sending domains and inboxes for cold email
• Contact data and list credits
• Your own team's time on sales calls and follow-up

At Leads By Me, Outbound Foundation and Outbound Partnership run in your own HeyReach and Instantly accounts, so budget for those subscriptions. The upside is that you own your data and sender reputation. Fully Managed Outbound includes list building and enrichment.

What Leads By Me costs

Plan	Price	Who runs it	Highlights
Outbound Foundation	CA$249/mo	You, with our playbook and guidance	Custom playbook, AI strategist in your portal, weekly strategy reports, live dashboard, monthly office hours, 500 PipelineIQ credits to start
Outbound Partnership	CA$900/mo	Shared: we manage your LinkedIn campaigns	Everything in Foundation, plus LinkedIn campaign management in your HeyReach account, human-reviewed copywriting and a monthly 1:1 strategy call
Fully Managed Outbound	CA$2,500/mo	Us, end to end	Everything in Partnership, plus list building and enrichment, reply handling, cold email and LinkedIn fully managed, and two 1:1 sessions a month

All plans are month to month with no long-term contract. Prices are in Canadian dollars. Full details are on the pricing page.

Questions to ask any provider before you sign

• How long is the minimum term, and what is the notice period?
• Who owns the sending accounts, domains, lists and data if we stop?
• What exactly counts as a lead, a meeting or a qualified opportunity?
• Who reads and qualifies replies, and how fast?
• How do you protect deliverability and our LinkedIn accounts?
• What will we see each week, and what decisions will you make from it?

How to tell if it is worth it

Work backwards from a qualified conversation. For example, if your average deal is worth CA$20,000 and you close one in five qualified conversations, each of those conversations is worth about CA$4,000 in expected revenue. At that rate, a program that produces even a few qualified conversations a month can cover its cost. If your deal size is small, favour the lower-cost plans and keep more of the work in house.

Related: Leads By Me vs hiring an SDR

Frequently asked questions

How much does outsourced lead generation cost in Canada?

It depends on the pricing model and how much of the work the provider does. Leads By Me charges CA$249, CA$900 or CA$2,500 per month, month to month, from a guided program you run yourself up to fully managed LinkedIn and cold email outreach.

Is pay per meeting better than a monthly retainer?

Not automatically. Pay per meeting feels lower risk, but it can reward volume over fit and you may pay for poor-fit or no-show meetings. A retainer is more predictable and keeps the focus on list quality and message fit. Whichever you choose, agree in writing on what counts as qualified.

Does Leads By Me require a long-term contract?

No. All Leads By Me plans are month to month and you can cancel any time.

What is not included in the monthly price?

Outbound Foundation and Outbound Partnership run in your own HeyReach and Instantly accounts, so those subscriptions are separate. Fully Managed Outbound includes list building and enrichment.

Which Leads By Me plan should I start with?

Start with Outbound Foundation if you want to run outreach yourself with a proven playbook. Choose Outbound Partnership if you want us to run your LinkedIn campaigns while you stay involved. Choose Fully Managed Outbound if you want LinkedIn and cold email handled end to end, including reply handling.